Zakka

by zee

Zakka is the art of seeing the savvy in the ordinary and mundane;

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the act of paying hard cash for such things as can openers in “skeleton pink”, just so one’s friends will know they’re dealing with someone who pays extra for a minor sensory pleasure.

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“Cute is not enough. To qualify as a zakka, a product must be attractive, sensitive, laden with subtexts.”

a sensory experience

Original article here.

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